Alvalle is the most known brand of gazpacho in Spain, a company that was born from the interest of two industrial engineers who wanted to replicate the same recipe that his Grandma did in the past. A recipe that just could be done using the best ingredients, the ones that only the south of Spain could deliver. The concept “El Sabor de Siempre” is a homage to the ingredients from the land and to the things that are done in the proper way.
The ingredients
We use each one of the ingredients of the gazpacho to call the attention of the people on all kind of media pointing the special attention that the brands pay to every ingredient they put on their product and the way they farm it. A simple but powerful strategy to raise the perception of the quality of the product.
Agency: &Rosas
Creative Director: Isahac Oliver
Head of art: Nacho Ginestra
Copywriter: Albert Vilar
Art Director: Uriol Gil
Graphic Design: Javier Eraso
