The project was borns from a little idea presented for another project. Finally, a year later, that little idea became the centre of a new project, How to connect with a younger generation that doesn’t know how to cook really well? We were sure that they knew how to text and send emojis, so we developed a chatbot with a particular approach, not a really practical one that is one that we are used to seeing, with one focus on storytelling and boosted with the power of the RRSS and cats.
Agency: &Rosas
Creative Director: Nacho Ginestra
Head of art: Nacho Ginestra
Copywriter: Albert Vilar
Art Director: Javier Eraso