This was our first campaign for Koipe Sol, a Spanish sunflower oil brand. We wanted to talk with a younger audience because the new positioning for the brand was focused on those people who cook from time to time without caring too much about it. The idea was to make fun of the elitist and complicated cuisine that we can see in reality shows like MasterChef, the kind of tv show that everybody sees meanwhile they eat a simple bowl of macaroni and tomato sauce of the day before. The campaign was a trending topic in Spain for three days.
To communicate the new campaign to clients we send a little gift to potential clients, the idea was really simple as our concept, what’s the best tool that you need in the kitchen? The one that is closer to you, A wood spoon that can be a knife for soups or a fork for pasta if it need it.
Creative Director: Nacho Ginestra
Head of art: Nacho Ginestra
Copywriter: Albert Vilar
Art Director: Javier Eraso
Director: Norte Studio