“Triangle Man” tells the story of Gary, a young guy who, inspired by new Doritos STAX and its distinctive triangular packaging, discovers his gift for playing the triangle at a local music store. Through a 2-minute spoof documentary, we discover the intimate corners of Gary’s life: his family, his girlfriend, the first producer that believed in him and even some of his celebrity friends. The world becomes a little less round, as triangle mania spreads across the globe. This piece was used for the launch of Doritos Stax in the UK market.
Creative Director: Isahac Oliver
Head of art: Xavi Mauri
Copywriter: Albert Vilar, Aldo Coste
Art Director: Javier Eraso
Director: Sebastian Grousset