Saudi Spirit

This project is the result of a global pitch that was done in late 2017. After six months of waiting, we received the news that we had won part of the audiovisual section of the Project. We developed this project in partnership with McCann London. The main problem to solve was how to connect on an emotional level with a city that is not built yet, and we arrive at the conclusion that Al-wedyan will be what its citizens are: a city that is not made of bricks and mortars but by its people.

Behind the Scenes

Agency: &Rosas
ECD: Isahac Oliver
Creative Director: Nacho Ginestra
Head of art: Nacho Ginestra
Copywriter: Albert Vilar
Art Director: Javier Eraso
Director: Cric 

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google